Meet Our President
Loren G. Edelstein
Loren Edelstein is the President and CEO of Media Craft Consulting. Formerly an executive with Northstar Meetings Group, she is a hospitality industry expert, content marketing strategist and dynamic presenter. Loren specializes in critical business topics, including leveraging the strengths of multigenerational workforces, and harnessing the power of purpose and perseverance in both business and life.
Recent Articles
Toni Pons Celebrates 80 Years of Espadrilles
Toni Pons Celebrates 80 Years of Espadrilles
Toni Pons Celebrates 80 Years of Espadrilles
What began in a small workshop in Spain is now a giant global footwear brand dedicated to handmade craftsmanship and tradition. (Footwear Plus, pages 18-19)
Minnetonka Makes Good
Toni Pons Celebrates 80 Years of Espadrilles
Toni Pons Celebrates 80 Years of Espadrilles
Now in its 80th year and fourth generation of leadership, this legacy brand is focused on authenticity and innovation. (Footwear Plus, pages 24-25)
5 Trends Reshaping Event F&B
Toni Pons Celebrates 80 Years of Espadrilles
As alcohol use declines, attendees are turning to lighter, fresher and more personalized drink choices.
Earth‑Friendly Swag
Nine sustainable products that cut event waste, support meaningful causes, and inspire participants to make greener choices in their daily lives
Lego's Story: Brick by Brick
Lego's Story: Brick by Brick
Few things in life are designed to last forever, but a Lego brick from 1958 still locks seamlessly with one made today—proof that brilliant design withstands the test of time.
How to Catch a Rocket
Lego's Story: Brick by Brick
In a feat of timing and tech, SpaceX’s system catches falling boosters, pushing spaceflight toward reusable rockets and more frequent, affordable missions. NASA is watching.
The Myth of the Nightcap
Zero-Proof Beverage Trend
Zero-Proof Beverage Trend
Trouble sleeping? Alcohol makes it worse. Here's why a good night's rest is critical to your health, and how to adjust your habits for optimal sleep.