Meet Our President
Loren G. Edelstein
Loren Edelstein is the President and CEO of Media Craft Consulting. Formerly an executive with Northstar Meetings Group, she is a hospitality industry expert, content marketing strategist and dynamic presenter. Loren specializes in critical business topics, including leveraging the strengths of multigenerational workforces, and harnessing the power of purpose and perseverance in both business and life.
Recent articles
How to Catch a Rocket
Lego's Story: Brick by Brick
New Convention Districts
In a feat of timing and tech, SpaceX’s system catches falling boosters, pushing spaceflight toward reusable rockets and more frequent, affordable missions. NASA is watching.
New Convention Districts
Lego's Story: Brick by Brick
New Convention Districts
Convention center projects across the U.S. are transforming once-quiet business districts into bustling, multi-use hubs that reshape cities as enticing places for residents and visitors.
Lego's Story: Brick by Brick
Lego's Story: Brick by Brick
Few things in life are designed to last forever, but a Lego brick from 1958 still locks seamlessly with one made today—proof that brilliant design withstands the test of time.
Music Licensing Update
Trade show organizers who use personal streaming services like Spotify for events are violating copyright law—and facing potential penaltiesn of up to $30,000.
Putting AI to Work
The Myth of the Nightcap
From creative ideation and agenda development to marketing and operations, here's how trade show organizers are incorporating AI into their event workflows.
The Myth of the Nightcap
The Myth of the Nightcap
Trouble sleeping? Alcohol makes it worse. Here's why a good night's rest is critical to your health, and how to adjust your habits for optimal sleep.
Engaging Gen Z Volunteers
Engaging Gen Z Volunteers
Engaging Gen Z Volunteers
How to find, train, nuture and reward the next generation of trade show professionals for your next event.
Event Themes for 2026
Engaging Gen Z Volunteers
Event Themes for 2026
From America’s 250th birthday to the FIFA World Cup and Winter Olympics, 2026 offers a rare mix of civic pride, international fandom and cultural momentum.